
Hilary Goldstein of IGN recently wrote an interesting article here about Electronic Arts and their exclusive rights to the NFL license.
In it he argues what many have hated about EA since 2005-their exclusive rights to the NFL license, which of course includes all teams, logos, and players names and likenesses.
Hilary argues that good football games cannot be made without the NFL license. The sense of realism brought about by the use of authentic players, stats, stadiums, and teams is a definite boost to a football game. Lots of people want to play in their favorite stadiums, with their favorite team, and as their favorite players.
Competition is always seen as healthy in any industry. Imagine how expensive games and consoles could be if there were only one console. Likewise without competition EA has no real motivation to improve Madden except for marginal changes every year. This of course does not go over well with gamers. Although the series still sells since many casual gamers only buy a handful of games each year (Madden being one of them), many have also left the series over the past few years. The last time anyone could compete with EA by using the NFL license was 2K Sports in 2004 with ESPN NFL 2K5. In comparison to the $50 U.S. that Madden cost that year 2K5 cost only $20. Sure it was an obvious ploy to lure people over from the Madden franchise, and no doubt the next release would have had to retail for more than $20, but it was competition, and a lot of people seemed to enjoy it from reviews I’ve read.
Perhaps EA felt threatened, because they immediately partnered with NFL for exclusivity rights, and have retained them ever since. This has effectively shut out others from making football games.
But can a good football be game without the NFL license? It seems risky, but what if it played similar enough to a Madden game but with fictional players, teams, and stats? What if it was released for less than $50 new?
It seems as if no one wants to try, but I think it could work. Would it sell as many as the Madden series? Probably not. For one there’s no brand recognition such as Madden, and there are no officially licensed likenesses. Still, I think a new major console football game could compete effectively with Electronic Arts, if anyone dared attempt it.
What about you? Would you buy a new football game without the official NFL license? Or will you be sticking with Madden?

ESPN NFL 2K5. The last game to share the NFL license with EA.
Tags: EA, EA NFL, electronic arts, Electronic Arts NFL, football, Madden 2012, national football league, NFL, NFL 2012, NFL exclusive license, NFL license, NFL video game, NFL video game license